Shirbi Ish-Shalom

Shirbi Ish-Shalom | Using R to Up Your Experimentation Game | RStudio

Have you ever cut an A/B test short? Maybe because of traffic constraints, your antsy boss, or early successful results. In reality, cutting your test short can be catastrophic, making your business decision no better than a coin flip. Learn some R-driven tips & tricks to get meaningful results quickly with a statistically rigorous methodology called sequential testing, an A/B testing enhancement my team employs at Intuit. Key Takeaways: 1) What is sequential testing and how to use it. 2) How to learn (and fail!) quickly by taking big metric swings 3) How I used R to share my learnings & make them useful for anyone (even non-data scientists!) at my company About Shirbi: Shirbi Ish-Shalom is a human person